The business strategy is often discussed by theorists in terms of mission, vision, business model and strategic plan. While the mission provides information on the status quo of the company, the vision covers aspects such as the future direction of the company.
The complexity of implementing change strategies springs from a range of organizational aspects that, until recently, have been viewed as barriers in achieving the scope and objectives of change processes. The focus of this paper will be cast upon one of these influences: (1) organizational politics.
Crowdsourcing is derived from the traditional term of outsourcing. „Outsourcing means the purchase of a good or service that was previously provided internally or that could be provided internally” (Keri E., Carol S., 2013: 193).